Again in 2017, John Deere introduced that it might purchase the Wirtgen Group, a global firm with a concentrate on producing highway development gear. Since then, it hasn’t regarded again – the acquisition has propelled Deere to the entrance of the pack when it comes to the gear used within the highway development course of.

“This transaction enhances our world distribution choices in development gear and enhances our capabilities in rising markets,” mentioned Max Guinn, President of Deere’s Worldwide Building & Forestry Division, on the time of the deal.

Increasing a World Footprint

Deere successfully expanded its world footprint with the acquisition of Wirtgen. Headquartered in Germany, the corporate has 5 premium manufacturers that span throughout a number of sectors, together with milling, processing, mixing, and paving. On the time of the acquisition, Wirtgen additionally had about 8,000 workers and offered its merchandise in additional than 100 totally different nations.

“Wirtgen’s excellent popularity, robust buyer relationships and demonstrated monetary efficiency are enticing as we broaden the attain of John Deere development gear to extra clients, markets, and geographies,” mentioned Samuel R. Allen, Deere & Firm Chairman and Chief Govt Officer.

Promoting inside Wirtgen

John Deere’s acquisition of Wirtgen has additionally opened the door for brand spanking new exhibition alternatives. Again in 2019, the corporate showcased a number of items of development gear, together with motor graders, at Wirtgen’s sales space on the bauma commerce honest occasion.

“Our robust relationship with the Wirtgen Group and their expertise with bauma is permitting us to introduce John Deere development gear to a broader set of worldwide clients,” mentioned David Thorne, senior vp, gross sales & advertising and marketing, Worldwide Building & Forestry, again in 2019. “We imagine they are going to be impressed with the standard and innovation we construct into every certainly one of our machines. These clients may also profit from the dimensions and scale of our product lineup inclusive of the very profitable motor grader line we are actually bringing into choose European markets.”

Increasing within the European Market

By means of its acquisition of Wirtgen, John Deere has additionally been capable of develop within the European market. As an example, it launched two G-Collection Motor Graders to the European market through Wirtgen again in 2019. The 622GP and 672GP had been developed to cater to the rising demand for earthmoving gear from Deere.

“Wirtgen’s stellar popularity for supporting clients, and huge distribution community, permits us to serve these new markets effectively providing them highly effective motor grader options in two precedence nations,” mentioned Thorne, in 2019.

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